The Dialectics

Saudi Arabia’s Approach To Diversification

Saudi Arabia’s Vision 2030 is a sweeping masterplan to move beyond hydrocarbons and embrace a vibrant, future-forward economy. The gulf juggernaut has lately come up with a healthier alternative to traditional soda. Milaf Cola, a date-based beverage, is enriched with fiber, antioxidants, and essential minerals like magnesium and potassium. Back in 2022, this diversification strategy took a flavorful turn with the launch of the Saudi Coffee Company, backed by a 1....

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