Many superpower states use soft power strategies through cultural industries to expand their sphere of influence and hegemony, leading to the internal system's power shifts. US soft power policies significantly contributed to establishing America’s hegemony in unipolar world order. However, the global community is witnessing a transformation towards a multipolar world order due to the rise of several middle powers, including China, Japan, India, Brazil and South Africa. As an aspiring state, China implemented several strategic and economic initiatives such as BRI....